Sunday Stories 008

An exclusive interview with HexClad’s Head of Growth

Connor Rolain is the Head of Growth for cookware behemoth, HexClad. From a few weeks ago, I did a breakdown of HexClad’s digital marketing funnel. It’s in-depth, covers a lot of ground (or pixels to be precise), and lets you walk away with some specific insights on what you should be thinking of when it comes to growth.

My follow-up conversation with Connor is meant to expand on the learnings you got from that send. So, if you haven’t read it, I recommend opening up another tab to go through it first and then returning to this one.

I’ll wait. Click here to read the preview

Welcome back! In today’s newsletter, we learn from HexClad’s Head of Growth, Connor Rolain. Connor’s been in the e-commerce growth game for a while now, having started his own firm at the University of Wisconsin, doing a stint at Homestead, and most notably being the first official growth hire at HexClad.

In this interview, we cover much more ground and get some growth-specific tangible advice from the man himself.

Here’s what you can expect to read below.

Table of Contents:

1. The HexClad Growth Story

2. Building a Competent Internal Team for Paid Media

3. Continuous Testing and Data-Driven Decision Making

4. Prioritize Resources and Leverage Technology

Okay with that, let’s get into the interview :)

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