Sunday Stories 005

We had a bunch of interest in the funnel-hacking service (a subscriber special) from last Wednesday’s edition of the newsletter. We also had a fair amount of people hit us back with, “WTF is this?!”

So I decided to dedicate today’s edition of Sunday Stories to breaking down the funnel of none other than HexClad. By the end of this newsletter, you’ll be able to do one of these yourself!

As a quick reminder, funnel-hacking is the activity in which you analyze all of the marketing initiatives, specifically customer acquisition and retention, that a brand is doing.

You can do this using publicly available services such as Meta Ads Library, subscribing to their email newsletter, looking at their landing pages and web pages, social media profiles, etc.

Let’s get into it.

Table of Contents:

• Ad Creative

• Landing Pages

• Offers

• Recap

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