Sunday Stories 011

The Rise of A24: What Brands Can Learn

Spring Breakers. Moonlight. Everything Everywhere All At Once.

The entertainment studio A24 has quickly carved a name for itself since its launch in 2012. Their $25M investment in EEAAO returned $140M and seven Oscars—impressive.

But why am I talking about an entertainment company in a commerce newsletter? I have a few great reasons:

1. They approach the film business like a venture firm

2. They fund and launch projects like how the best brands release products

3. They leverage internet culture to its extremes

4. They’re a media empire in the making

And to bring it all home, when there’s content, there’s commerce.

Understanding A24 and their success will help us better understand precisely how we should be leveraging I just mentioned.

Let’s get into it.

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