Sunday Stories 009

🧪 Using Your Brand Strategy To Craft A Robust BFCM Plan 🧪

This may be the fourth time we’ve mentioned this, but BFCM is coming up soon. I know this quite well because we’re starting to make plans for this sales period with a few of the brands in my portfolio.

I want to use this newsletter edition to cover an exercise I did previously with a brand that allowed us to hit a revenue growth of 50% (compared to previous sales periods) and reactivate over 30% of our lapsed customer base.

It all starts with one key exercise: brand strategy.

I don’t mean drafting an 80-page brand platform doc, thankfully. I just mean understanding where your brand and its products lie in the competitive market, and more specifically why your customers purchase from you (especially during the BFCM sales season).

Table of Contents:

1. Why Understanding Brand Matters When Planning for BFCM

2. Measuring BFCM Sales Success

3. Actionable Insights To Start Planning For BFCM 2023

Okay with that, let’s get to planning :)

If someone forwarded you this email, please consider subscribing :)