Here are the best things I read, watched, or listened to last week.

Website Glossary in 2 hours! Super easy SEO project 😲

How Does Elon Get So Much Done? There are theories…

29 Notes From the Mind of Napoleon. Which one fires you up? 🔥

Just look at the detail. I want this right now!

What metrics are you actually sharing? We all know when you’re faking it. 😏

Steve Jobs on Focus. Not many practice this. ✨🧠

Scaling Sustainably: The Tenzo Approach

Running a high-growth company like Tenzo presents a unique set of challenges, especially when it comes to maintaining quality while scaling quickly. Over the last few years, we’ve experienced rapid growth, but from day one, we’ve been committed to scaling sustainably.

What does that mean for us? 🤔

It’s about finding the balance between expanding our reach and staying true to the values and principles that helped us build Tenzo in the first place.

One of the key components of sustainable growth is maintaining healthy cash flows, especially free cash flow (FCF). Free cash flow is essentially the lifeblood of any business—it’s the cash we have left after covering operating expenses and capital expenditures. For Tenzo, free cash flow gives us the flexibility to reinvest in the business, fund growth initiatives, and navigate uncertainties in the market without having to rely on external financing.

Free cash flow also acts as a safeguard, allowing us to weather challenges like supply chain disruptions or unexpected shifts in consumer behavior, without jeopardizing our ability to operate. By focusing on FCF, we ensure that we’re not just growing, but growing in a way that’s financially sustainable. Having strong free cash flow enables us to maintain control over our destiny, allowing us to make strategic decisions from a position of strength.

At Tenzo, we’ve worked hard to optimize our operations and manage costs in a way that allows us to generate strong cash flow while delivering a top-tier product. Sustainable growth doesn’t just happen—it requires deliberate actions to maintain financial health, particularly in a competitive market. Our commitment to managing cash flows responsibly is a core part of our strategy, helping us scale efficiently while remaining focused on long-term success.

As we continue to expand, maintaining healthy cash flows ensures that Tenzo can keep delivering the best product and experience for years to come, without sacrificing the financial integrity of the company.

Meet our Sponsor! minisocial. I’m truly blown away by them. They’re the OG UGC platform used by brands like Native, Magic Spoon, Topicals, and Super Coffee.

Have you ever wondered how these brands always have fresh creator-made content ready to run in their ads, website, and emails and seem to have people ALWAYS talking about them on social, well you now know their secret! It's minisocial!

Reasons I love minisocial: 🩷

• No long-term commitments… it’s all project-based pricing.

• You can use the content anywhere, it's full licensed for use on ads, emails, organic social, website, etc!

• ​minisocial's team of experts books creators FOR YOU! No AI matching or having to sift through a large database and spend hours negotiating with creators.

• Whitelisting is included in the pro projects.

• They have TikTok shop campaigns where they partner you with TT affiliates!

Here's some results brands have seen using minisocial: 

• Plant People: minisocial content used as ads performed in the top 1% CVR on TikTok, dropped their costs per add-to-cart by 50%, and they saw a 30% increase on ROAS.

• Corkcicle: Saw a 92% increase in views compared to in-house content when using minisocial made assets.

• Spotlight Oral Care: Went viral with over 7 million views with a three month partnership with a total of 150 influencers which cost them less than $10,000.

Be their next success story: 📈

If you start your brief before the end of October you'll get 15% off (which means you can get 25 creators for as low as $1,700) and you’ll have everything rolling in time for BFCM!!!

Learn more and get started with minisocial here. ⬅️

Let’s keep the conversation going and continue to learn from each other! 🪶 Keep running forward.

Peace out 👋

Steve

Founder Tenzo & Commerce Chronicles

PS: If you made it this far, feel free to share it with friends!

PSS: If you want to sponsor Commerce Chronicles - we’re offering extremely good starting rates. Hit me up!