Commerce Chronicles 011

Apparently it’s IPO season…

Both Klaviyo and Instacart filed to go public over the past couple of weeks. Something’s in the air for sure.

A screenshot-heavy send for you with a focus on our sponsor, Drivepoint. What’s really cool about them is they’re hosting a talk with IPSY’s former head of finance, Alexander Hoimes. They’ve recently joined forces to help brands like yours save money (and a lot of headaches). More below.

In today’s email:

• THE SECRETS BEHIND IPSY’S GROWTH (sponsored)

• SCREENGRABS OF THE WEEK

• BRAND OF THE WEEK

If you were sent this issue, join the most on-the-ground community in e-commerce and subscribe:

🌟 Unlock the Secrets of Scaling with Alex Hoimes: A Drivepoint Webinar 🌟

Ever wondered how IPSY, the beauty subscription giant, navigated the complexities of rapid growth? Want to know what it takes to pivot your strategy when the unexpected happens?

Join us for an exclusive webinar with Alex Hoimes, former finance lead at IPSY, as he spills the tea on the challenges, pivots, and financial intricacies of scaling a consumer brand.

📈 What You'll Learn:

The importance of robust financial modeling in a fast-paced business environment

How to navigate the transition from a digitally native brand to an omnichannel approach

Real-world examples of how IPSY adapted to unforeseen challenges

🔥 Why You Should Attend:

Gain insights from someone who's been in the trenches at one of the beauty industry's biggest success stories

Learn actionable strategies to improve your financial forecasting and decision-making

Understand how to adapt and pivot your strategy based on real-time data and trends

📊 Drivepoint Advantage:

Just like their DTC Index helps you benchmark against industry giants, this webinar will arm you with the knowledge to make data-driven decisions that could be game-changing for your brand.

📅 Date & Time:

September 6th | 4pm ET

👇 Reserve Your Spot Today!

SAVE YOUR SPOT HERE

150+ operators have already registered from brands like Jones Road Beauty, NuFACE, Conscia, Dr. Dennis Gross Skincare, SEPHORA, and more.

HYDRATING THE YOUTHS

It’s a smart move, but I wonder if they did anything different with the product other than halving all the nutritional values of each ingredient…

Either way, this product release is a great example of when a brand tries to take over share of wallet. In this case, LiquidIV is making a play for “share of pantry.”